BUSINESS CONSULTANCY
&
ADVISORY SUPPORT
Providing actionable insights to navigate the complexities of the hospitality and travel industry
To provide your business with a holistic growth engine, I offer a versatile suite of high-level advisory and operational services designed to bridge the gap between vision and execution. At the foundational level, I provide Advisory Board and Non-Executive Director (NED) services, offering the objective oversight and governance necessary for long-term stability.
This is complemented by deep-dive Strategy and Commercial consultation, where I work to optimise your revenue streams and market positioning. To ensure these strategies are sustainable, I implement tailored mentorship and training programs that empower your leadership and staff to excel in their roles.
Beyond high-level strategy, I offer active operational support in critical growth areas, including social media management and in-market hotel representation through strong global partnerships, ensuring your brand’s voice is amplified and your sales reach is truly international.
Recognising that business needs can fluctuate, I also provide agile project management for ad-hoc, short-term tasks, allowing you to execute specific initiatives with precision without overextending your internal resources.
This comprehensive approach ensures that whether you require long-term board-level guidance or immediate, project-specific support, your business has the expert senior backing required to thrive in a competitive marketplace.
ADVISORY & NED
With two decades of 360-degree industry experience, I ground high-level strategy in operational reality across corporate, leisure, and boutique hospitality segments.
I specialise in building resilient business models by stress-testing strategies, identifying growth opportunities, and future-proofing core partnerships against market volatility.
Beyond planning, I provide constructive scrutiny of capital allocation and executive mentorship to ensure that every investment aligns with market demand and is executed with confidence.
My approach integrates a deep understanding of evolving consumer behaviours to identify untapped revenue streams.
I help organisations unlock hidden efficiencies that directly contribute to the bottom line. Ultimately, my goal is to bridge the gap between visionary goals and day-to-day excellence to secure a dominant market position.
Future Proofing
Commercial Acumen
Strategic Growth
Revenue Streams
Digital Transformation
Innovation Drive
MENTORSHIP & TRAINING
Rooted in two decades of commercial and operational experience, my mentorship bridges the gap between theoretical knowledge and high-stakes execution. I provide a dedicated sounding board for leaders to sharpen their strategic thinking, navigate complex negotiations, and build the confidence necessary to lead through industry volatility.
For individuals, this focus extends to clear career pathing and leadership development, transforming high-potential employees into resilient, decisive solution-providers.
On a team level, my training solutions are engineered to maximise human capital by balancing foundational operational mastery with high-level strategic management.
From refining Reservations and Upselling techniques to delivering modules on Conflict Resolution, Critical Thinking, and Productive Networking, I equip your staff with the interpersonal and commercial tools required for immediate revenue uplift.
By integrating wellbeing and efficiency into the curriculum, I help organisations foster a culture of excellence that reduces operational friction and secures a sustained competitive advantage.
Leadership Growth
Confidence Building
Innovation Mindset
Goal Setting
Conflict Resolution
Career Guidance
STRATEGY AND COMMERCIAL
My expertise lies in crafting robust, data-driven strategies that bridge the gap between high-level vision and tactical implementation across the travel and hospitality value chain. This encompasses everything from redefining distribution models and optimising product portfolios to innovating pricing strategies and leveraging market segmentation to capture maximum value.
I partner with businesses to identify and activate high-yield commercial growth levers. This includes pinpointing untapped opportunities in both corporate and leisure segments, optimising digital and traditional revenue streams, and ensuring sales and marketing efforts are generating the highest possible return on investment. A key component of my work is developing clear, phased roadmaps for sustainable expansion. These roadmaps prioritise initiatives that deliver immediate commercial impact while simultaneously building long-term competitive advantage.
My approach ensures your commercial efforts are not only effective but are deeply aligned with your overarching business goals—be they market share acquisition, profitability targets, or brand differentiation. This alignment prevents resource drain and ensures every commercial activity directly propels your venture forward in an increasingly competitive and dynamic landscape..
Revenue Optimisation
Commercial Planning
Pricing Strategy
Profit Maximisation
Partnership Building
New Ventures
SOCIAL MEDIA PLANNING
In today's competitive travel and hospitality landscape, successful marketing requires far more than just random posting - it demands strategic planning and alignment with core business objectives.
We offer bespoke planning support that translates your commercial goals into actionable digital strategies. This involves meticulously defining and establishing a cohesive content calendar that drives leads, boosts engagement, and solidifies your brand authority.
Our approach ensures that every social media effort is a component of a broader, sustainable growth roadmap, moving your focus from merely tracking likes to achieving demonstrable business results.
Effective execution on social media requires both industry insight and consistent, high-quality delivery. We provide hands-on social media support freeing your internal teams to focus on operational priorities. Leveraging our deep understanding of the travel sector, we craft narratives that resonate authentically with both B2B industry stakeholders (via platforms like LinkedIn) and B2C travellers (via platforms like Instagram).
By monitoring trends, optimising posting times, and actively managing conversations, I ensure your brand maintains a dynamic, professional, and engaging presence that builds customer loyalty and accelerates commercial visibility.
Engagement Planning
Digital Commerce
Competitor Analysis
Blog Conceptualisation
Collateral Revision
Metrics Reporting
IN-MARKET SALES REPRESENTATION
A vital component of my consultancy service is the strategic partnership network I maintain with specialist Hotel Sales Representation companies across key source markets internationally. This collaboration directly benefits independent hotels, luxury properties, and hospitality groups seeking to penetrate high-value territories without the significant financial overhead of establishing permanent, full-time local sales offices.
By leveraging these established alliances, I can ensure your property is actively and professionally represented in diverse and lucrative markets—such as the UK, USA, emerging economies, and other specialised regions—significantly expanding your footprint.
This integrated approach facilitates direct connections with high-volume travel buyers, corporate bookers, MICE planners, and preferred tour operators. I work closely with our sales representation partners to tailor specific marketing campaigns and targeted sales activities that resonate with the local market demands. The result is a proactive, expertly executed global sales strategy that secures targeted group business and valuable transient volume.
Ultimately, this partnership ensures you maximise your market share, drive profitable revenue growth, and establish a strong, sustainable presence on the international stage.
Market Penetration
Agency Relations
Trade Shows
Product Training
Market Intelligence
Leisure, Corporate, MICE
Sometimes, you need a swift, targeted solution for a specific challenge or opportunity.
I offer nimble, ad-hoc project support for travel and hospitality businesses, stepping in to tackle urgent issues or specialised tasks without the need for a long-term engagement.
My focus is on providing rapid, effective solutions that deliver immediate value, leveraging my extensive industry experience to bring clarity and decisive action to your unique needs, even on short notice.
You access senior-level strategic input exactly when you need it, without the overhead or obligation of a long-term engagement or full-time hire.
My involvement accelerates internal processes by providing an objective, external perspective that quickly unblocks stalled projects or validates high-stakes decision.
In addition, I facilitate complex, time-sensitive negotiations, or developing the immediate business case and pitch deck required to secure a pivotal new .
Urgent Support
Vision & Mission
Network Access
RFP Applications
Contract Negotiations
Assessment & Review
